The BCCI invited tender applications from interested business houses for national cricket team's lead sponsorship rights after Ed-Tech major BYJUs left the scene at the end of the last financial year. (More Cricket News)
BYJUs, which had cut down on its branding, had a USD 35 million de♚al for the most visible space on the Indian men's team jersey — the front.
"The BCCI invites bids ꦺfrom reputed entities for acquiring the National Team Lead Sponsor rights," BCCI secre🌊tary Jay Shah said in a release.
The bid document can be bought for a n🎉on-refundable fee of Rs 5 lakh and last date of purchase of will be June 26.
"Any interested party wishing to submit a bid is required to purchase the ITT. However, only those satisfying the eligibility criteria set out in the ITT and subject to the other terms a🦩nd conditions set out therein, shall be eligible to bid. It is clarified that merely purchasing the ITT does not entitle any person to bid," Shah sജtated.
