This year, one of McDonald's most cherisℱhed characters won't be celebrated for his birthday. Last year, in 2023, the restaurant chain pulled out all the stops for Grimace's birthday on June 12th.
McDonald's introduced the Grimace Birthday Meal, featuring options like a Big M🍸ac or a 10-piece Chicken McNuggets, paired with fries and a unique Grimace Shake. The shake, available for a limited time, was described by McDonald's as being "inspired by Grimace’s iconic color and sweetness."
However, this year, Grimace's birthday passed without recognition from US restaurants. While McDonald's Canada reintroduced the blueberry shakeℱ, customers in America were left disappointed.
One customer expressed on X, "M๊y daughter was under the impression the grimace shake was back. It’s not, yet."
Another ꦕcustomer demanded, "Where is the grimace sh𝔉ake?"
"A third individual tweeted, "The Grimace shake TikTok trend was one of my all time favorite social media moments. It's a true crime the shake has not returned this year."
2023 Celebration
'The celebration last year included the launch of an exclusive video game in collaboration with Krool Toys, in addition to the specia💎l meal, on 🎃Grimace's birthday in 2023.'
Fans of the game are reca⛦llin𒁏g last year's launch, with one user commenting on X, "Happy Birthday Grimace! Last year for his birthday the folks over at Krool Toys created a game based on everybody's favorite purple McDonald's-related mascot!"
Another customer responded, "We play Grimace’s Birthda✤y via my Analogue Pocket for, wꦯell, Grimace’s Birthday today!"
"Very surprised McDonald’s didn’t bring back the shake this year… (in tജhe US)."
Additionally, McDonald's introduced merchandise in tribute to the character, offerin🌞g items ranging from shirts to socks.
Lastly, the restaurant chain initiate൩d a donation program where customers could share McDonald's Instagram Story, with each shared picture resulting in a $5 donation to the Ronald McDonald 🎀House Charities.
“At the time, Chief Ma🦂rketing and Customer Experience Officer Tariq Has😼san stated in a press release, “We’re excited to put a modern spin on these memories to continue to drive McDonald’s relevance with a new generation. Grimace is the perfect lovable icon to have McDonald’s meet our fans at the intersection of nostalgia and culture.”
It turns out that G꧑rimace wasn't lovable enough t🌱o warrant continuing the celebration for a second year.
History Of Grimace
Grimace hails from G༒rim♍ace Island, with Grandma Winky, aunts Millie and Tillie, and Uncle O'Grmacey also part of the McDonald's universe.
Introduced to the franchis❀e in 1971, Grimace turns 53 this year.
Originally ℱknown as "Evil Grimace," the character sported four ꧂arms to steal milkshakes.
Grimace made his television debut in the 1970s, appearing alongside the franchise's star, Ronald🏅 McDonald.
Despite the unavailability of the limited ed🐷ition shake in the US, many Americans took to social media to extend birthday wishes to the enigmatic character.
"Assuming he ages similar to humans, it is once again Grimace's birthda🍎y. I love you bud," read one tweet.
"Happy Birthday Grima꧒ce! Hope you have a𓃲n amazing day!" another message conveyed.
Grimace even made an appearance at t🦹he New ✅York Mets game on Wednesday evening to throw out the ceremonial first pitch.
